Sunday, 14 December 2014

Aashni and Co Luxury Wedding Exhibition January 2015


A date for your diary in 2015, London's Indian designerwear store Aashni and Co are holding a wedding exhibition at the Dorchester Hotel on Sunday the 25th January.

This event is planning to be more than your average asian wedding show, with a selection of India's top designers being there in person to showcase their collections.

I don't have a confirmed list of which designers will be attending, but bridal collections from the following designers will be on show: Anamika Khanna, Arpita Mehta, Manish Malhotra, Rimple and Harpreet Narula, Sabyasachi, Shehlaa, Tarun Tahiliani and Varun Bahl.

Tickets for the show are priced at £30 each and that fee can be redeemed against purchases made from Aashni and Co on the day.

I really like the collections stocked by Aashni and Co and I'm making plans to attend this exhibition, although I get the impression that "ordinary" members of the public aren't really the target demographic for this event.

In an interview with Asian Sunday, when asked about who would be attending the event, founder of Aashni and Co, Aashni Shah said
"We will be sending out invites to in-store clients, celebrities, key social figures, wives of famous industrialists and of course the media and the press. Anyone can attend the show by buying a ticket available for a minimal amount for the chance to meet the most visionary Indian designers. We are expecting a gathering of around 1000 people"

I haven't visited the store myself, but in my communications with Aashni and Co the impression I got hasn't been great. I first contacted them last month when I was writing about the copy Sabyasachi jackets being sold by other London retailers. I know Aashni & Co are an official stockist of Sabyasachi and I was hoping they could give me a price for the original design to compare with the prices being charged for the copies.

I got a reply from Slikha at Aashni & Co which politely said

"This is something that can be ordered through us, however we cannot give out prices. If you do have any enquiries, please direct them to us."

Ok...so not everyone wants to give their prices out by email, that's fine.

I contacted them again by email a week or so later, when I first heard about the wedding show, to find out more about the event and I got the following response:

"We are having a Wedding show for our Brides. We will be having designers from all over India showcasing their collections."

That's literally all the email said, no date, no location, no indication that the event was open to the public and no information on tickets. Great way to make a potential customer feel alienated and like they're not good enough to shop at your store!

Despite all this, I'm still planning to attend the wedding show as the opportunity to potentially meet some of India's top designers and see their collections up close is just too good to miss. Here's hoping the welcome from Aashni and Co is better than their email communications so far!

For anyone else planning to attend, you can find more info and buy tickets here: www.wslondon.com/tickets

Monday, 8 December 2014

New in at Raishma.co.uk plus Pop Up Shop in London

This week, the team from Raishma got in touch to let me know about the new arrivals in their online store, and a "pop up shop" event in London between now and the 14th December where you can browse and buy!


Read on to see my favourites from the new collection!


Wednesday, 26 November 2014

Sabyasachi Floral Jacket inspired outfits

India designer Sabyasachi Mukherjee opened India Couture Week in July this year with a show set up as a vintage indian railway (scroll to the end of this post to see a video!). Two outfits from this collection stood out to me - two long floral jackets, and now I'm seeing very similar designs in the UK asian stores too, here's a closer look at the original designs, the copies, where you can get them and how much they'll cost you!

Photo via The Delhi Bride



Saturday, 22 November 2014

Mehzabeen Bridals - a closer look

Earlier this year, I posted some photos of outfits from the Mehzabeen bridal collection as seen on the catwalk at the Asiana Bridal Show - take a look here.

A few months ago, I got a chance to have a closer look at the collection, and they very kindly let me take some close up photos to share with you!

This blue outfit was a custom bridal order, I happened to be within earshot of the bride when she was viewing the outfit for the first time and she sounded VERY pleased! This is the bottom of the lengha.

Sunday, 16 November 2014

Shop Review - My Experience with Stushh Manchester

Stushh in Manchester are featured on the cover of the latest Khush Wedding magazine, when I got my copy of the mag this week and saw some of the outfits from their latest collection it reminded me of a shopping experience I had with them which I've been meaning to write up!



Monday, 13 October 2014

First Look: Asian Bride Live London 2014

Last weekend, The Novotel in London hosted the 2014 #AsianBrideLive Show (you may remember I attended the Birmingham #AsianBrideLive event earlier this year). I didn't get to go to the show myself, but thanks to live tweets instagramming and facebook updates, I got a glimpse of the catwalk show and exhibition.

Here's my round-up of the updates from Asian Bride Live from social media!


Thursday, 9 October 2014

Trend Alert - Short Shirts with Trousers at PFDC Bridal Week Lahore 2014

PFDC L’OrĂ©al Paris Bridal Week 2014 took place in Lahore earlier this month and among all the heavily embroidered bridal lenghas, gowns and saris, one different trend I noticed was for short flared tops/dresses worn with fitted trousers.

This one is from the Sana Safinaz collection:

Read on to see how other designers are following this trend!