Viya Magazine is the baby of the asian bridal mags in the uk, with the latest issue being only the 4th. Its headline is "the asian style bible for brides", does it fulfil that statement? Here's my review!
Front Cover 5/10
That's a very pretty picture, but it doesn't automatically make me think "bride" or even "wedding". Aside from the bouquet the model is holding, this could be a photo for any type of asian fashion magazine.
I've noticed a big focus on beauty within this magazine, there are more ads for make-up artists than any other bridal or wedding magazine I've ever seen, and in terms of articles, there's a 4-page spread on the make-up artist Joshiv, tips from Safina@ Beaute Academy and Neelam of Neelam Beauty. However despite all this, there's still no way you'd be able to re-create any of these beauty looks yourself, cause they just don't tell you how!
The stand-out article for me was the, rather short, article on mixed marriages including a few tips to ensure all guests are happy. This is something which I don't recall seeing addressed in any other asian wedding mags, and quite frankly I think they should write about mixed weddings more!!
As with all wedding mags, there's the usual Q+A's, and real-life weddings - the ones featured in this latest issue are all from 2006 :( VERY out of date, I wanna know what people did in their weddings this summer, not over a year ago!!
Pictures and Ideas 7/10
This mag is just full of beautiful pictures and ideas, so I can't fault them on that, but some of the ideas are just a bit too contemporary. I know not everyone wants to be a traditional bride, but I don't think a lot of the ideas in here are practical, no matter how pretty they look in the pictures. Also, depsite having pages and pages of beauty shots, I don't think there is enough focus on hairstyles - take the bridal make-up portfolios for example, in all other magazines, they showcase hairstyling along with make-up, but this mag is all about faces. In a world where you're likely to have your hair and make-up done by the same artist, don't you think it's important to showcase hair-styling skills too??
I bought this magazine out of curiosity. The editor's note talked about Viya Magazine being "individual" and "inspirational", but in my opinion it's just the same as all the other asian mags, just it's packaged a bit differently! One thing that bothered me about this mag was that nearly ALL of the clothes featured in this mag were from London or in the south of England :( there wasn't even an international shopping section! It's almost arrogant of them to assume that all brides go to London for their wedding shopping...or maybe it's just that the magazine is so new and they haven't yet branched out to the boutiques and asian wedding stores in the rest of the country, and in the rest of the world!!
So I'd say this mag is worth a browse, but if you want the full package and you don't intend on buying everything from London, then there are much better bridal and weddings magazines out there!
Click here to read my review of this season's Asiana Wedding magazine, and Asian Bride magazine.