Way back in February, I posted information about a new asian magazine that was looking for models. Today that magazine, Henna, launched and I picked up my copy straight away so I could have a browse and see if it's worth it's £4.50 cover price!
Henna's tagline is "the stylish magazine for the glamorous asian woman of today".
They went for a close-up beauty shot on the cover with a dark background. I think the dark background definitely sets Henna apart from it's biggest rival - Asiana Magazine, who went with a very light/floral/summery front cover with their latest issue.
For all the hardcore fashionistas out there, Henna has pages and pages of catwalk couture pictures from the likes of Neeta Lulla, Shatanu & Nikhil, Rohit Bal and Manish Arora, as well as editorials featuring designs by Sobia Nazir.
Beauty-wise the one article that caught my eye was the home-made beauty recipes by Monisha Bharadwaj...not only are these beauty recipes good for your skin, some of them look good enough to eat!
I really liked the make-up on the editorials, there's hardly any safe natural make-up looks - it's all dramatic, funky and totally glamourous.
All the Rest
So I've covered the fashion and the beauty, what else is there to Henna? Quite a lot actually! Including:
- Model Speak
- Recipes (food recipes this time)
Other notable features
Competitions! I love competitions, compared to their mainstream counterparts I think asian magazines don't give away enough free stuff. Henna are giving their readers the chance to win "a dream wedding worth £25,000".
Henna is definitely different to the other asian mags out there at the moment, and not just in the way it looks. I actually found navigating my way through a bit strange because I'm so used to the format of the magazines I usually read. Plus, I ignored the contents and dived straight in. Is there a specific formula for the order of what goes where in a magazine?
Either way there's so much to this magazine and the Henna team have obviously worked really hard to make their first issue special and original.
The official Henna website has a more in depth preview of the mag if you want to browse before you buy. Let me know what you think!!