The official website for this event was full of blurb about luxury and exclusivity:
"The elite bride is happy to spend a significant sum to ensure she has the best of everything. From her all-important wedding dress, jewellery and make-up, to her choice of venue, catering and photography"
"The marketing of this event will be through direct communication with families on our High Net Worth database..."
As someone who planned my wedding on a budget, I was actually a little disgusted with the whole elite concept of it all, it seemed to me like Asiana and their wedding partners/suppliers were getting greedy and overtly chasing the money. As an Asiana reader I felt a little annoyed that this "exclusive" event was thrown in my face in the magazine and on their website, and I wonder what percentage of Asiana's readership fall into the "high net worth" category???
But then I tried to look at it from another point of view and realised that there must have been a demand for this event, after all, these rich individuals still have weddings to plan and if they've got the money to spend then Asiana and their suppliers might as well help them spend it!
I'd love to know other people's thoughts on this event and the concept - leave a comment below!
All the elitism aside, the fashion show at this event looked spectacular! Featuring designers such as Raishma, Kyles, Vanshik, O'nitaa (by Anjana Bhargav and Nickie-Nina), Amrapali and RCKC (by Neeta Lulla), it took place on a grand staircase at London's Natural History Museum.
Here are some video highlights of the event:
I'm on the lookout for some more photos from the fashion show and will definitely share any I find!!