Sunday, 16 May 2010

Ziggi Studio Store Review: Sherwanis for every man

A few months ago I received an invitation to attend the launch party for Ziggi Studio and a chance to see their brand new showroom. After the spectacular display of Mughal-inspired wedding sherwanis that they showcased on the catwalk at the London and Birmingham Asiana Wedding events (click here to see photos if you missed them) I was interested to see what the clothes looked like up close and to see what else Ziggi Studio had to offer!

Located on the corner of Ladypool Road and Brunswick Road in Birmingham, Ziggi Studio occupy the first floor of what was formerly "Laaj" and is now "Desi Girl". You enter via a staircase on Brunswick Road and walk into the light bright showroom.
Although the showroom was quite crowded when we first entered (it was their launch party after all!), you could see that the room had a spacious feel to it, with the clothes nicely spread out around the room and easy to browse through.

After getting a drink and having a chat with Ziggi himself, I decided to mingle through the guests and get to the clothes! They really did have something to suit everybody, from tailor-made suits, casual outfits and indo-western-wear right through to the regal bejeweled sherwanis seen in their fashion shows.
I was impressed with the quality of the outfits too, the fabric choices and finishes on the outfits were without fault and really did look just as good up close as they do in the magazines.

Other guests at the party included Asiana Magazine editor Anisha Vasani and singer Jaz Dhami (pictured here with Ziggi and studio manager Taff Rafiq)

After a thorough browse of the store (and making plans to bring my other half back to get him something from the collection!) I wasn't sure what would happen next, and I'm pleased to say the night didn't end there.
The store was shut for the night and all the guests moved across the road to Desi Express where the party continued with DJs, dhol players, delicious food and dancing!

This is me with Ziggi and Taff:

Many thanks to the official photographer on the night, Rafyl Choudhury, for use of these photos, and a big thanks to all the team at Ziggi Studio for putting on such a great party!

Finally, here's some video footage from the party:

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