Wednesday, 28 July 2010

Ziggi Studio wins Best Male Fashion Designer at the IAFA Awards 2010

The newly launched International Asian Fashion Awards (or IAFA) took place earlier this month in London. The aim of the awards was to "honour the incredible success of Asian fashionista’s and pioneers within the Asian Fashion industry". With 10 awards up for grabs, would-be nominees were required to go through a rigorous application process and a panel of judges, including actress Laila Rouass, Radio 1 DJ Nihal and Mani Kohli of Khubsoorat Collection, eventually decided winners for the following categories:
* Best Newcomer in Fashion Design
* Best Make-up artist
* Best Fashion Accessories
* Best Wedding Collection Designer
* Best Male Fashion Designer
* Best Female Fashion Designer
* Outstanding Contribution to the Fashion Industry
* Life Time Achievement
* Collection of the Year
* Boutique of the Year

I'll be posting photos from the catwalk show which was held during the awards ceremony, starting off with winner of the Best Male Fashion Designer award: Ziggi Studio.

I've seen a lot of the Sherwanis by Ziggi Studio at various fashion shows and each time there's something new and interesting. I love the richness of the fabrics and perhaps it's something to do with Ziggi's impeccable styling of his collection, but these outfits really *look* unique and special. Any groom wearing one of these outfits would stand out and depending on his bride's choice of outfit, maybe even outshine her!!

A first for any Ziggi Studio collection I've seen was the decision to put his outfits on some female models for a change, and I think they looked just as good on the girls as they did on the guys. What do you think of these looks below?

I thought I'd end with a photo of Ziggi, in one of his own designs of course, collecting his award:

Many thanks to Rafyl from and to Ziggi Studio for use of these photos.


  1. The clothes are really elaborate and look authentically Asian. I agree with you, if these were for grooms, then the bride might just swoon at the altar. Congratulations to Ziggi!

  2. Absolutely love that tunic on Hamasa!


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