Friday, 19 November 2010

Cuckoo Fashion - online store review

I'm not sure how long the Cuckoo Fashion online asian store has been around but it caught my attention last Eid when a few people I follow on Twitter named it as the store they got their eid outfits from.

In particular, it was model and tv presenter Gulzaeb Beg Ali, who even posted two photos of her in Cuckoo Fashion outfits which you can view here and here. I figured if someone like Gulzaeb, who presumably has access to a lot of asian designers, chose to get her Eid outfits from Cuckoo Fashion then they must have some decent stuff!

The website look and feel
I like the look of the website, it looks professional like any online clothing retailer should and it's easy to navigate. As far as I've seen all the products have images

Product range
In terms of ladieswear they have a large product range from churidar and salwar suits to saris, jilbaba, kurta tops and even the type of thing you can buy on the high street like leggings and plain tops. I found lots of things I liked, but sadly a lot of the items aren't available in all sizes/colours - I can only assume they're waiting to sell all this seasons stock before putting new outfits in all sizes up.

The childrenswear and menswear product ranges are much smaller, but I'd say they're still worth a browse.

One thing that does baffle me a little is the "Home" section which is packed with household items like a cheese grater and hot water bottle! I'm not going to knock them for branching out, but when I got to an online store that has "fashion" in the title I'd expect it to be all about the clothes.

Purchase process
I didn't want to spend a massive amount, so I decided to buy something from the Kurta section. My final pick was this black and gold outfit reduced from £16 to £8.95:
I opted for the standard £3.50 delivery and paid using Paypal - I like retailers who offer the option to pay with paypal because I get little parnoid about my card details. The checkout process was easy enough.

Delivery times
I placed my order on the 26th October (a Tuesday) and received email notification on the 1st November (the following Monday) that my order had been despatched. It arrived on the Wednesday - 3rd November. So all in all, it took around a week to arrive which is what I expected. For anyone who needs their outfit in a hurry they do offer quicker delivery methods for an additional cost.

Did it look the like the picture?
So, I finally had my outfit. I tried it on and liked the way it looked and fit - no alterations needed. My only complaint was that for some reason the sleeves are a little shorter on me than in the original photo, and it's not like I have very long arms or anything! Considering I only paid £12.45 (including postage) for the outfit, I can live with the fact that the sleeves end a little bit further up my arm than they should have.

The final verdict
I would definitely shop with Cuckoo again, I'll perhaps spend a bit more money and invest in one of their more dressy outfits...that is, if they ever have my size in stock!!

Would love to know everyone else's experience with the Cuckoo Fashion online store - are they better than all the other online/catalogue asian fashion retailers? I personally like their designs more than Suits Me Online, who I reviewed back in 2008. Has anyone visited either of Cuckoo Fashion catalogue stores in London?


  1. Make sure you use your credit straight away with CUCKOO FASHION, as they will say its valid for life,I had 65.00 credit which i tried to use after about a year and also had a copy of the credit invoice, and the response i get is its not on our system we can not help you.

  2. They don't quite get the fact that if there are different options they need to show them. I bought a sari from which was lovely but all the photos showed a short sleeved blouse and they sent me a long sleeved one? And apparently don't have any short sleeved ones in stock. I told them they should put a picture up of the long sleeved one.


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