Asian wedding blog "Asian Wedding Ideas" recently posted a poll asking readers to choose their favourite asian wedding magazine cover from recent issues of Asiana Wedding and Asian Bride Magazine (you can view the results of the poll here). I didn't vote, because I couldn't choose...and I don't mean in a good way! Here are my thoughts on the Summer 2011 covers for Asiana Wedding and Asian Bride:
First up Asiana Wedding, you can view the front cover here.
The first word that came to mind when I saw this cover was "boring". Ok you can't go wrong with a red bridal outfit with gold jewellery, but I'd have liked to see something with a bit more of a "summer" feel to it. Perhaps I've been reading these magazines for too long, but this look really doesn't inspire me at all, sure it's a pretty photo of a pretty bride but it's a look I've seen before so many times. The other major thing to point out is the fact that it's a non-asian model (at least she doesn't look asian to me), there's always going to be debates about the use of non-asian models in magazines aimed at an asian audience and we all know the arguments on both sides - the question is, would an asian bride-to-be aspire to the look shown on this front cover?
There's a new team at Asian Woman Magazine and Asian Bride and overall I'd say they've made an improvement. Recent issues of Asian Woman Mag have featured celebrities like The Sugababes and Alesha Dixon on the covers and now they're trying out the same with Asian Bride. All very good in theory, but sadly I'm not overly impressed by their choice of celebrities - Sunny and Shay from The Family. They're a little bit 2009 for my liking, and besides that, we all saw their wedding on TV - who wants to see them dress up as bride and groom again? Not me!
Now I'm no expert on magazine covers and what sells, but most mainstream magazine covers have the subject facing the camera, inviting the reader in perhaps? In this case they're looking at each other, perhaps to portray a "look of love" but to me as a reader this front cover doesn't look very inviting at all!
What do you think? Do either of these front covers inspire you?