Thursday, 11 July 2013

Feroza - New online accessories store

Recently a new accessories store launched online and whilst this is nothing new, I was particularly interested in this new store, Feroza, as it was set up by four fellow bloggers!

The team behind Feroza are four sisters and followers of other UK asian fashion blogs may have come across one of the bloggers Curly Fries who covers Pakistani fashion trends, bollywood fashion looks and my favourite feature - reviews of the asian outfits she orders and how she styles them.

Alongside her three sisters, Umm Salihah, M and Jojo, they decided to create a shop selling items they love at affordable prices. Their product range includes:

  • Lightweight scarves in generous sizes in plain, floral, paisley and animal print versions, perfect for summer.
  • Eye-catching rings including large kundan styles.
  • Handmade one-off necklaces made using glass crystals, real turquoise and semiprecious quartz beads.
  • Beautiful limited-edition earrings
  • Hijab-pins embellished with kundan style stones
  • Unique one-off handmade cards.
  • Other essential accessories including make-up bags, gorgeous compact mirrors and hijab caps.
  • Handmade glass crystal tasbeeh’s which regularly sell-out.

Here are some of my favourite products:

Jehan Hijab Pin - £8

I don't wear a headscarf but if I was going to I'd want to accessorise mine with a pin like this!

Blue Kundan Ring - £20

One of more expensive items in the store, this is real statement accessory!

Handmade Rainbow Tasbeeh - £8

One of the handmade items in the store, I'd imagine these are even more popular right now with it being Ramadan.

The product range is quite small at the moment but you get the impression that this is because each product has been chosen carefully; they could probably fill their online shop with allsorts, but they have kept their range true to their own tastes and I'm looking forward to seeing what else they decide to stock in the future.

Visit the Feroza online shop here and like the Feroza Facebook Page for product updates. They ship their products worldwide and accept Visa, Mastercard and Paypal.


  1. I had a look at their website, the hijab pins and rings are gorgeous!

  2. I had a look at their selection and I thought the rings and the tasbeeh were soo pretty. I'll certainly be checking it out again!


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