Monday, 27 March 2017

Divalicious London Featuring Sonam Kapoor

Last week, Bollywood actress and style icon Sonam Kapoor was in London for the "Divalicious London" event, featuring Indian designer Anita Dongre.

Here's a look at some of the pics from the event.
Photo Credit Anita Dongre Instagram


Natasha Mudhar, Vanitaa Bhatia, Sonam Kapoor, Anita Dongre

Photo Credit Sonam Kapoor Instagram

As well as the collection by Anita Dongre, the Divalicious Exhibition was also a showcase for other designers including Cilvana Designs. They dresses British radio host and presenter Anushka Arora for the event:

Photo Credit Anushka Arora Instagram

Photo Credit Cilvana Designs Instagram





Here's a little about the show and the team that put it all together...

Private banker turned fulltime fashion entrepreneur Vanitaa Bhatia launched DIVAlicious in Dubai in 2011. “DIVAlicious’ success has been driven by a gap in the market we first identified. Most of the time, international Indian fashion exhibits just cover haute designer apparel, however we also invite affordable brands to showcase their creations to provide a holistic and direct-to-consumer shopping experience for customers, under one roof.”

In explaining why London was the obvious next stop destination for Divalicious, Vanitaa Bhatia added: “London is a fashion-conscious market with an appetite to invest in brands catering to an affluent market. After taking DIVAlicious to ten global cities and with it’s growing popularity, 2017 seemed the opportune time to bring DIVAlicious to the world’s fusion capital – London.”

Sterling Media is a globally renowned, multi-award-winning business and communications consultancy established in 1995. Speaking about the event, Natasha Mudhar, CEO of Sterling Media said: “We have had an incredible response to the event, highlighting the love of Indian fashion, design and creativity internationally. As 2017 celebrates 70 years of India and UK's cultural partnership, we were delighted to welcome the epitome of international fashion, culture and film Sonam Kapoor to the UK."   

The event was presented by DIVAlicious, a unique mobile fashion concept brand launched in Dubai in 2011 to popularise Indian fashion and design globally, and the international business and communications consultancy Sterling Media, and was supported by Sterling Realty.

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